SSN Insider is proud to announce a new partnership with Signal, a part of WME/ IMG and a premier branded entertainment marketing agency. Twice a week, SSN and Signal will bring you a branded entertainment news roundup complete with hot projects and new deals. Read on to be in the know…
BRANDED ENTERTAINMENT NEWS
Iron Man’s Newest Phone Is A mid-Range Chinese Brand That’s Not Available In The US
Tony Stark’s newest device is just the latest example of Hollywood racing to earn money from China, from product placements as well as ticket sales. (QZ)
The Full Breakdown Of The ‘Captain America: Civil War’ Box Office
If a movie outperforms at the box office, it’s almost guaranteed to get a sequel, perhaps a spin-off, and a ton of other stuff like merchandise designed to grow the brand and make sure the next movie is even bigger. (MP)
The Best In Cinematic Storytelling At The Brand Film Festival
TOP DEALS
‘Angry Birds’/McDonalds
The burgers are being offered in China carrying the names “The Naughty Green Pork Burger” and “The Super Red Burger.” (GEEK)
Michelle Phan
For brands, replicating Phan’s success means first understanding how she leverages the attention of an influencer’s large audience and capitalizes on the unique relationships social media stars have with their followers, then emulating her strategy by partnering with digital stars to increase brand awareness, boost social visibility, and drive product sales. (MK)
‘Mindy Project’ /Lexus
In season four of Mindy Project, Mindy’s newly redesigned Lexus RX lets her and her friends make a quick getaway in a special trip to Mindy’s alma mater, Princeton. (VAR)
Playboy /Branded Content
Playboy recently launched its first nudity-free issue. The magazine has now announced that it is expanding into branded and original content with over a dozen safe-for-work shows. (BC)
Newfront Partnerships
This year’s NewFronts presenters promoted not only their content, but also their relationships with a range of platforms, publishers, content creators and others. (AW)
HOT PROJECTS
Mother/Daughter
Amy Schumer and Goldie Hawn will star in Fox’s comedy written by Katie Dippold, to be directed by Jonathan Levine. Chernin Entertainment and Paul Feig’s Feigco Entertainment are producing.
Production begins June. (SE)
Thirteen Reasons Why
Netflix is developing a YA mini series based off the popular book series of the same name. The series will be produced by Anonymous Content and executive produced by Selena Gomez , Mandy Teefey, Kristel Laiblin, Joy Gorman, Michael Sugar, and Steve Golin. June start date. (SE)