Branded Entertainment News
Holding Content Marketing To Higher Standards: Like Making Real Revenues
Mondelez International, the big snack-food company behind brands like Oreos,Chips Ahoy!, Wheat Thins, and Toblerone Chocolate is working with 21st Century Fox, with which it’s partnering for a live Stride Gum-branded skydiving event titled “Heaven Sent” airing on Fox this summer. (MP)
Minecraft Bans All In-Game Advertising And Product Placement
Minecraft developer Mojang has just updated its commercial usage guidelines, and permission to use Minecraft as a commercial for your goods is out. (TB)
Fruit Drink POM Signs Branded Deal For Another ‘American Ninja Warrior’ Season
POM Wonderful has reupped its brand entertainment marketing partnership with NBC’s sturdy summer reality competition show “American Ninja Warrior” for a second season, which begins tonight. (MP)
Top Deals
Bud Light, Ellen Degeneres & Gay Marriage
Bud Light has partnered with Ellen DeGeneres to launch a new ad today in support of gay marriage. (AA)
The Players Tribune & Budweiser
Derek Jeter’s Players’ Tribune and Budweiser have launched a short-form content studio for videos and photos destined for Facebook, Instagram, Snapchat and other social platforms. (DD)
Time Inc. & Extra Crispy
Time Inc. launched Extra Crispy, a new digital editorial brand dedicated to obsessively documenting breakfast, brunch and the culture surrounding it all. Extra Crispy is the second original brand from Time Inc.’s Brooklyn-based creative lab, The Foundry. (BW)
Hot Projects
Doc Savage
Columbia Pictures project based on the character Doc Savage. Dwayne Johnson is set to star with Shane Black writing and directing. Neal H. Moritz, Ori Marmur and Michael E Uslan on board to produce. (SE)
The Runner
Verizon is developing this competition reality series from executive producers Matt Damon and Ben Affleck, Marc Joubert and Perrin Chiles of Adaptive Studios Inc., and Craig Piligian of Pilgrim Studios. The series will debut on Verizon’s go90 platform. (SE)