Branded Entertainment News
Is ‘The Angry Birds Movie’ The Best Branded Content Of 2016 So Far?
Look more deeply into why Angry Birds succeeded and how it could help other brands with their content strategies. (VI)
We Meet Again: Cavs-Warriors Rematch Is A Huge Draw For ABC
Movie studios, automakers, breweries and fast food restaurants have snapped up nearly all the available inventory in the first four games of the Cavs-Warriors rematch. (AA)
L’Oréal Will Add Makeup To Selfies As The First Beauty Brand Snapchat Lens
L’Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner. (AW)
Top Deals
‘Warcraft’ And YouTubers Capture The Flag
The film adaptation of the popular video game franchise Warcraft will hit theaters on June 10th and the film’s pre-release campaign includes a lot of influencer marketing. Warcraft producer Legendary tapped Portal A to develop, direct, and produce a huge game of capture the flag, with more than 30 YouTube creators participating. (TF)
Wyndham Rewards Joins Season 11 of NBC’s ‘America’s Got Talent’
NBC, FremantleMedia North America and Wyndham Rewards, announced a season-long partnership for the 11th season of the summer’s number one show America’s Got Talent. The first travel partner in the show’s history, Wyndham Rewards will be prominently highlighted. (BW)
“Mr. Robot” And Story Promotional Store
The popular TV show, which airs on USA Network, will sponsor a “disrupt”-themed installation at Story, the five-year-old concept shop based in Manhattan that earns the bulk of its revenue from sponsorships. (AA)
MTV, Tumblr And Their Voting Campaign
MTV is jumping into the election fray with a campaign that emphasizes issues over the candidates that have been making headlines during this year’s unusual primary season. (BC)
Hot Projects
God Particle
Paramount’s space based action thriller, produced by J.J. Abrams, will star David Oyelowo, Gugu Mbatha-Raw, and John Krasinski. (SE)
American Gods
Starz has given a straight-to-series order to this fantasy drama from Bryan Fuller and Michael Green based on Neil Gaiman’s best-selling novel of the same name. Fuller, Green, and Gaiman executive produce with FremantleMedia Productions North America, Inc. producing. Ricky Whittle, Ian McShane and Gillian Anderson topline the ensemble. (SE)