Branded Entertainment News
Hulu Is Bringing Product Placement To Its Original Shows
Hulu is working with Lexus and Goose Island Beer Co. to put cars and brews in episodes of The Mindy Project and Casual, respectively, to stay tapped into ad money without offending viewers used to a commercial-free viewing experience. (VOC)
Edelman And United Entertainment Group Move Deeper Into Influencer Space
Edelman and United Entertainment Group are moving deeper into the influencer marketing space with “Starling.” Starling, a new division dedicated to matching influencers with brands, will continue to work with either company’s roster of brands. (VI)
Top Deals
Papa John’s & Ghostbusters
Papa John’s International, Inc. is making a major splash on the big screen with its biggest film integration ever to support the release of Ghostbusters, in theaters July 15. (BW)
Nordstrom & the Tony Awards
The retailer is jumping on the trend of making fashion items available as soon as they’re seen by live-streaming the red carpet on its blog The Thread and making accessories worn by attendees available for purchase immediately online. (MD)
Warcraft & T-Mobile
T-Mobile is giving away a free ticket to Universal Pictures’ Warcraft for its U.S. premiere this weekend to all of its customers. (VAR)
General Mills Free Plug For New Cereal by Colbert
General Mills is out with its first completely new cereal brand in 15 years called Tiny Toast. According to Stephen Colbert, it might be the “biggest breakfast news since Sonny the Cuckoo Bird finally went into rehab.” (AD)
Tencent & L’Oreal
Inside Tencent and L’Oreal’s zany branded content experiment in China. (AD)
Hot Projects
Flatliners
Remake of the 1990 Columbia Pictures dramatic thriller. To be directed by Niels Arden Oplev. Ellen Page and Nina Dobrev will star. (SE)
The First Wives Club
TV Land gave a pilot order to this comedy based on the 1996 film of the same name directed by Hugh Wilson. Rebecca Addelman will write the pilot and Jenny Bicks will executive produce. Paramount Television will produce the project. Alyson Hannigan and Megan Hilty will star. (SE)