Branded Entertainment News
The 25 Campaigns that Could Win Cannes Lions Including Favorites Burger King & REI
Burger King and Y&R’s McWhopper offer to McDonald’s for Peace One Day is one of the pre-festival favorites. But it’s only one of several dozen remarkable campaigns on Leo Burnett’s 29th annual Cannes Predictions list. (AW)
How Local Brands like Seaworld Have Responded to the Orlando Shooting
Local Orlando brands have responded to the shooting with tweets of love and support. JetBlue is offering free flights to immediate family and domestic partners of victims who were killed or injured. (BC)
Snapchat’s New Goal? $1 Billion in Ad Sales Via a Colossal Expansion of its Advertising
The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners. API inventory will be sold via an automated, auction-based system. (AW)
Top Deals
Band of Horses Band Gets Personal in New Video that is Also Branded Content for Sonos
The days when bands promoting their music through brands was taboo have long passed, but it’s interesting that Band of Horses and Sonos picked one with so much obvious meaning to partner up on. (FC)
NY Mag Gets New Editor for a Day a la Bravo’s ‘Jill Weber’ to Promote “Odd Mom Out” Season 2
After watching the Odd Mom Out Season 2 trailer, fans can make their own videos reviewing what they think of the next season and then share it across social networks, with a little help from the network. Odd Mom Out’s main character, Jill Weber, will takeover New York Magazine’s site via an overlay video and edit headlines. (LR)
Nothing But Class- Gucci Partners With Condé Nast’s 23 Stories on 4-Part Film Directed by Gia Coppola
Condé Nast’s in-house branded content studio, 23 Stories, released its first major fashion project on Monday: a four-part video series paid for by Gucci. The digital film was directed by Gia Coppola and stars Lou Doillon, Marcel Castenmiller and Laura Love all decked out in Gucci’s pre-fall collection. (F)
Nick Offerman Goes Fishing with his Dad in Lagavulin Single Malt Scotch Whisky Father’s Day Spot
Of the experience, Offerman said, “Working with my Dad (aka my hero) was a sincere honor and a treat – especially since all we had to do was go fishing. And if people have enjoyed my stoic expressions, then I expect they’re about to have their hats fly off when they lay eyes on the face of the august edifice from whence I sprung.” (MV)
Hot Projects
Blood Drive
Syfy gave a series order to this post-apocalyptic sci-fi drama written by John Hlavin (Underworld: Awakening) and James Roland, Hell on Wheels’ David Straiton will direct and it will star TMNT’s Alan Ritchson. (SE)
Brockmire
IFC has ordered a series based off of episode three of Funny-or-Die’s series Gamechangers. Undateable’s Joel Church-Cooper will executive produce and Hank Azaria of Simpsons fame will star. (SE)