Branded Entertainment News
Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
At Cannes Lions, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. (MP)
TheStreet Rolls Out Blue Chip In-House Branded Content Studio
TheStreet, the financial media company founded by TV personality and former hedge fund manager Jim Cramer, announced that it is launching a custom media division, Blue Chip Content Studio. (VI)
Progressive Ain’t Afraid Of No Ghosts
As part of the Mayfield, Ohio-based insurer’s sponsorship of the new Ghostbusters film, which will hit theaters July 15, Progressive is running a series of spots that will air both on TV and before the movie. (AA)
Top Deals
Inside Nicole Kidman’s New VR Film That Shows Off a Luxurious Etihad Airways Jet
The Academy Award-winning actress plays a version of herself in a five-minute short for Etihad Airways, titled “Reimagine.” The film is a 360-degree, fully immersive virtual reality story that takes viewers along for the ride. (AW)
Mountain Dew Taps Into Your 90s Nostalgia By Resurrecting GUTS Aggro Crag
Tapping into 90s kid nostalgia, Mountain Dew resurrected the Aggro Crag in New York City last week as part of its “Dewcision 2016″ campaign. (AW)
Facebook Signs Up Intel And Budweiser With Innovative Brand Offerings
Facebook continues to innovate with its offerings to marketers—and now Intel has signed on as first brand to publish on Instant Articles and Budweiser will be one of the first to roll out Facebook’s 360 Photos. (BC)
Hot Projects
Chaos Walking
Lionsgate’s youthful sci-fi about the power of the human spirit. Based on the popular YA novel series by author Patrick Ness, written for the screen by Charlie Kaufman. Doug Liman is attached to direct. Allison Schearmur will produce. (SE)
Gypsy
Netflix is developing this drama series from writer and executive producer Lisa Rubin to be produced by Working Title Television for Universal Television. Naomi Watts is attached to star. (SE)