BRANDED ENTERTAINMENT NEWS
Is New Mobile Reality Show ‘The Runner’ The Future Of Brand Entertainment?
Droga5 global alliance director Nick Phelps talks about using the new Go90 show as a research lab for brands on TV. (FCC)
Study Finds 3D Movies Give Best Results For Product Placement
TOP DEALS
History Partners With Yeti Coolers For Branded Content Saturday Block
Yeti and History announce Wild History, a programming block for the outdoor adventurer, to air exclusively on History. (MCN)
Syfy Hooks Dodge In Sprawling ‘Sharknado 4′ Ad Deal
As Syfy preps for the premiere of Sharknado 4: The 4th Awakens, the NBC Universal ad sales team has hooked the Fiat Chrysler’s Dodge division and will use the movie as a showcase for three of its seven current models. (AA)
HGTV & Food Network Launch Sponsored Shoppable Apps
HGTV and Food Network have launched new apps on Amazon’s Fire TV platform that will allow viewers to browse products related to show topics while watching their programming. (SD)
‘Real Housewives Of New Jersey’ Kicked Off Season 7 With Facebook Live Special
Season 7 of Bravo’s Real Housewives of New Jersey kicked off with the stars of the show participating in a Facebook Live special event hosted by The People’s Couch stars Julie Goldman and Brandy Howard and featuring show cast members Melissa Gorga and Teresa Giudice. (DRUM)
T-Mobile Goes Yard With the MLB Home Run Derby
As part of its title sponsorship of the event, T-Mobile has developed a virtual reality experience in which regular fans can experience the thrill of stepping up to the plate and trying to knock one into the stands. (MP)
YouTube Star Cutie Pie Marzia Partners With Zoya To Launch Her Own Shade Of Nail Polish
Marzia Bisognin is the latest YouTube star attaching her personal brand to a line of beauty products. Also known as Cutie Pie Marzia, she has announced a product line with nail polish brand Zoya. (TF)
HOT PROJECTS
Flatliners
Remake of the 1990 Columbia Pictures dramatic thriller. To be directed by Niels Arden Oplev. Kiefer Sutherland will star alongside Ellen Page and Nina Dobrev. (SE)
Break My Heart 1000 Times
Gold Circle Films’ vibrant supernatural thriller to be directed by Scott Speer. Bella Thorne will star. (SE)