Branded Entertainment News
New Insights On Influencers And Brands
Influencers and their large audiences, coupled with the advent of ad blocking and decrease in more traditional digital media effectiveness has helped perpetuate the rise of influencer marketing. (MP)
As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
Ofcom’s latest annual research has revealed among 16- to 24-year-olds viewing of traditional, linear television has dropped by a quarter. Of the video and television content viewed by this Millennial age group, just a third is live, linear television, the regulator reveals in its latest research. (MP)
Top Deals
Comedy Central’s ‘Daily Show’ Will Take Convention Coverage to Snapchat, Alexa, SiriusXM
As a bevy of the nation’s late-night programs hope to use the coming Republican and Democratic national conventions to boost their on-air profiles, Comedy Central’s Daily Show wants the events to help lend it some digital-media credibility as well. (VAR)
A Look Inside U By Kotex And Their Hit Vampire Novella Web Series ‘Carmilla’
The 72-part scripted short-form YouTube drama series funded by Kimberly-Clark’s feminine care brand U by Kotex has gotten wildly popular as it heads into its new season. (BC)
Chrysler Inks Branded Deal With Bravo’s ‘Odd Mom Out’
NBCUniversal’s Bravo Media has announced its second branded entertainment deal in recent weeks for comedy series Odd Mom Out — this one with Chrysler for its new 2017 Chrysler Pacifica. (MP)
Instagram’s Most-Liked Picture Is A Coca-Cola Ad With Selena Gomez
Selena Gomez has the most-liked picture on the platform, which is actually an ad for Coca-Cola. (DD)
Patagonia Is Going To Make You Think Differently About Food
Their new doc Unbroken Ground is also a 25-minute ad for the brand’s new food business, Patagonia Provisions. (FCC)
Hot Projects
The Glass Castle
Lionsgate project based on the book The Glass Castle: A Memoir written by Jeannette Walls. Brie Larson will star and Destin Daniel Cretton will co-write and direct. Gil Netter is set to produce. (SE)
Altered Carbon
Netflix gave a series order to this sci-fi drama based on the novel of the same name written by Richard Morgan. Laeta Kalogridis will adapt the series and executive produce alongside David Ellison, Dana Goldberg, and Marcy Ross of Skydance Television. Joel Kinnaman will star. (SE)