Branded Entertainment News
Inside NBCUniversal’s Content Studio
NBCU opened an in-house studio, called The NBCU Content Studio, dedicated to creating and distributing sponsored content for advertisers. (DD)
‘Ghostbusters’ Reboot Delivers Fresh And Familiar Product Placements
The Ghostbusters reboot is here to sell audiences both an alternative take on the classic and a bunch of new brands. People are griping about the level of product placement, including brands like Pringles and Sony. (BC)
Top Deals
Paramount Goes Beyond Expectations for ‘Star Trek’ Partnerships
To capitalize on the release of Star Trek Beyond in theaters July 22, Paramount Pictures has established partnerships with brands such as Hewlett Packard Enterprise that are now running unique, Trekkie-themed works on various platforms. (AA)
Disney Teams With Boots For ‘Finding Dory’ Sunscreen Promotion
The campaign sees the hero of the new Pixar title link up with Boots’ sun care brand Soltan for a series of promotional window displays across the retailer’s 695 stores in the UK. (LB)
Adam Devine: Hot Commodity to Target Millennials for Brands
The electronics retailer rolled out its back-to-school effort with a series of humorous spots starring Adam Devine, known for Modern Family, Workaholics and Mike and Dave Need Wedding Dates. (AA)
Retailers Will Soon Be Able To Sponsor Pokemon Go Locations
Pokemon Go developer Niantic Labs is planning allow businesses to sponsor locations for certain in-game activities. (MD)
‘Suicide Squad’ Virtual Reality Content To Be Released Through Warner Bros., Samsung Partnership
Samsung and Warner Bros. have formed a promotional partnership that will include delivering Suicide Squad virtual reality content to fans in advance of the Warner Bros. film’s Aug. 5 release. (THR)
NBC Partners With BuzzFeed & Influencers For Its Olympics Snapchat
NBC is counting on BuzzFeed and a slew of social influencers to get young viewers to tune into its coverage of the 2016 Rio Olympics. (DD)
Hot Projects
Hunter Killer
Millennium Films’ pulse-pounding action thriller based on the novel Firing Point published by Signet in 2012. Gerard Butler will star with Donovan Marsh directing. (SE)
The Mist
Spike TV gave a series order to this supernatural drama based on the novella, The Mist, written by Stephen King. Christian Torpe will write the pilot and executive produce. Dimension Television will produce the project. Moragan Spector will star. (SE)