Branded Entertainment News
How Mattel Created A Life-Sized Hot Wheels X-Wing Racer For San Diego Comic Con
The vehicle, the X-Wing Carship, is the result of a collaboration between Mattel’s Hot Wheels brand and Lucasfilm, and has an amazing downforce of 950 pounds at 165 mph. (FCC)
Top Deals
AT&T Sponsors ‘Gaze-Activated’ VR Experience For ‘Teen Wolf’ At Comic-Con
Fans of virtual reality and Teen Wolf are in for a treat at this week’s Comic-Con in San Diego. MTV is introducing the first “gaze-activated” VR experience with live action, in which a viewer’s “gaze” within a 360-degree video affects the outcome of a scene. (AA)
DanceOn Becomes Full-Service Agency For Shoe Carnival’s Fall Campaign
Shoe Carnival agency of record 22squared tapped DanceOn for the “Show ’em Watcha Got” back-to-school campaign, leaning on the digital programmer’s trove of dance talent and access to established and up-and-coming music. (AA)
‘Players Tribune’ Teams With Samsung For VR Content
The Players’ Tribune will produce athlete-driven, short-form 360-degree videos and photography using Samsung Gear 360, the company’s 360-degree camera used to create VR content. (MP)
Facebook Paying Influencers To Regularly Host ‘Live’ Broadcasts
Facebook is reportedly paying roughly 24 YouTube creators, Vine stars, and other digital influencers to regularly host broadcasts on its burgeoning Live streaming service. (TF)
Kia Motors Returns As Official Sponsor Of Spanish Web Series ‘El Maestro’
El Maestro contains ten episodes with host Latin Grammy winner Luis Enrique mentoring three up-and-coming artists and offer advice on how to achieve success in the music industry. (ETA)
Cadillac Is Driving Goop Readers To Dinner With Gwyneth Paltrow And Mario Batali
Paltrow and Mario Batali will host the first dinner at Batali’s new restaurant, La Sirena, in New York. Goop members with large social media followings in each city will get a ride to and from the parties in Cadillac XT5s. (AW)
Hot Projects
Amateur
Michael Rainey Jr. and Josh Charles star in this Netflix dramedy to be produced by Mandalay Pictures. (SE)
Disjointed
Netflix gave a series order to this multi-camera comedy written and executive produced by Chuck Lorre and David Javerbaum. The series will star Kathy Bates and will be produced by Warner Bros Television and Lorre’s company Life’s Too Short. (SE)