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Brands at Comic-Con, CNN’s Courageous, Rio Olympic Sponsors, Bazooka and ‘Ice Age,’ Jolly Rancher and Fandom Awards

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Branded Entertainment News

How Mainstream Brands Are Trying To Engage The Comic-Con Crowd This Year

From car-sharing services to razors to cosmetics, brands for the mainstream are trying to establish some geek cred. (FCC)

Branded Content Scores Better Than Pre-Roll

Digital branded content has better recall than pre-roll advertising. A Nielsen analysis says branded content generated an average of 86% brand recall among viewers, compared with 65% from the pre-roll ad. (MP)

CNN’s In-House Studio Is Bringing The DNA Of The Network To Branded Content

CNN’s in-house branded content studio Courageous just celebrated its one-year anniversary.  VP, group creative director Otto Bell weights in on it’s success. (AW)

Top Deals

Rio 2016: How Sponsors Coca-Cola, Visa, P&G And Panasonic Are Telling Their Stories

With just weeks until the starting pistol is fired for Rio 2016, PR Week hears how the key Olympic sponsors use PR programmes to activate their huge global brand campaigns. (PRW)

Bazooka Candy Brands Teams With Fox For ‘Ice Age: Collision Course’ Promo

The firm has teamed with 20th Century Fox and Blue Sky Studios to bring the upcoming animated movie into the retail space with branded packaging, ads and more. (LB)

MTV And Jolly Rancher Take Over Snapchat For Fandom Awards

The voting started on July 13 on Facebook and MTV is using a different social network to stand for a “round” of voting. They’ve gone through Tumblr, Twitter, Instagram. (ADW)

Google, Paramount Test Instant Video Ads At Comic-Con

Google and Paramount Pictures tested the concept of “instant video ads,” where a brand can shoot and edit a video, then instantly deliver it as a programmatic advertisement on the screen. The experiment was conducted at the IMAX world premiere screening of Star Trek Beyond. (MP)

Hot Projects

Crown Vic

Alec Baldwin and Scott Eastwood star in this drama written and directed by Joel Souza. (SE)

American Woman

TV Land gave a pilot order to this single-camera period comedy inspired by the life of Kyle Richards. Alicia Silverstone will star. The project will be executive produced by Andrew Stearn and John Wells of John Wells Productions and John Riggi, who wrote the pilot. Richards will serve as co-producer and Warner Horizon Television will produce the project. (SE)

 


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