Branded Entertainment News
Summer Music Festivals And Branded Content
Music festivals have become increasingly popular with brands, which are introducing increasingly sophisticated branded content strategies, from on-the-ground installations that connect to social media to live streaming. (VI)
How To Win Influencer ‘Gold’ During The Olympic Games
Four strategies for marketers to use brand influencers during the Olympics. (AA)
Top Deals
Intel Taps YouTube Influencers To Unbox ‘Conflict Free’ Campaign
Intel has signed on three YouTube influencers to “unbox” the story of their commitment to using only conflict-free (CF), alternative minerals to make their processors. (MP)
Jeff Ross Does Drive-By Roastings For Dodge In Comedy Central Branded Spot
The company is teaming up with Ross for two branded content spots airing on the network, promoting his upcoming Comedy Central event special, Jeff Ross Presents Roast Battle, and the Dodge Challenger. (AW)
‘Mr. Robot’ To Debut VR Short Film On iOS, Oculus, HTC Vive
The USA Network cult hit Mr. Robot will debut an original VR short film that will be available to anyone in the U.S. using the Within app. (MASH)
Twitch Partners With Netflix For ‘Stranger Things’
Twitch has partnered with Netflix to activate around the release of the supernatural thriller, Stranger Things with a four hour live broadcast which ended with eight minutes of the first episode, the collaboration resulted in “Twitch Plays Haunted Basement.” (DRUM)
Mondelez And Fox Tie Up For Better Branded Content Collaboration
Mondelez International is partnering up with Fox Networks Group for a new ad format centered around innovation and content co-creation. (MI)
Hot Projects
Kodachrome
Ed Harris, Jason Sudeikis and Elizabeth Olsen stars in 20th Century Fox’s road trip drama. Shawn Levy is producing through 21 Laps. (SE)
Everything, Everything
MGM’s young adult romance project written by J. Mills Goodloe, to be produced by Leslie Morgenstein and Elysa Dutton for Alloy Entertainment. Based on the novel Everything, Everything written by Nicola Yoon. Amandla Stenberg and Nick Robinson star. (SE)