Branded Entertainment News
Is Werner Herzog’s New Film The Future Of Branded Entertainment?
Lo and Behold: Reveries of the Connected World is a documentary, which Pereira & O’Dell produced and documentary master Werner Herzog directed, about the past, present and future of the internet. It’s also one giant ad, half in disguise, for POD New York client Netscout. (AW)
10 Worst Product Placement Advertisements In TV Shows
Sometimes product placement is so blatant it nullifies of all suspension of disbelief. Here are some of the worst cases in television history and what not to do. (CS)
Loyal Viewers Vs. The Hordes Of ‘Uniques’
Major media companies need to figure out how to build audiences online in the same way that they have with their print publications, magazines or TV shows. (MP)
Top Deals
Discovery, Toyota Bow Scripted VR Miniseries
Discovery Communications and Toyota have launched The Satchel, billing it as their first scripted miniseries for virtual reality platforms. (BC)
Twitter Teams With Dolan Twins, Andrea Russett, And Todrick Hall For Video Ad Campaign
Twitter has tapped a slew of social stars, including The Dolan Twins and Andrea Russett, for a new campaign aimed to spotlight Stickers, a new feature, which enables users to paste hundreds of cartoon-like images onto their photos. (TF)
Brad Hall, Master Of ‘Boring’ YouTube Sneaker Reviews, Unboxes Venmo’s Enhanced Payment App
The unusual shoe aficionado brings his dry humor to something different in a campaign for Venmo via CP&B L.A. (CO)
‘Final Fantasy XV’ Meets American Express With This Latest Example Of Product Placement
The game will feature product placement from American Express, with the logo even being found in the game on a shop window. (CR)
Hot Projects
Catfight
Screen Gems’ high school dating comedy starring Sandra Oh, Anne Heche and Alicia Silverstone, to be produced by Will Gluck (EASY A). Mark Waters will direct. (SE)
The Comedy Getdown
BET gave a series order to this showbiz comedy starring stand-up comedians George Lopez, D.L. Hughley, Cedric The Entertainer, Eddie Griffin, and Charlie Murphy. The pilot was written by David Bickel and the series will be executive produced by Eric Rhone of Bird and a Bear Productions, Tom Brunelle and Brad Wollack of Free 90 Media, and Greg Walter and Kimberly Carver of 3 Arts Entertainment. (SE)