Branded Entertainment News
How Droga5 London Will, And Won’t, Be Like The Mothership
The creative chief at Droga5 London has been judging Branded Content & Branded Entertainment for the Clio Awards in Bali. (AW)
US Brand Activation Revenues On Pace To Grow 6.5% In 2016
US brand activation revenues are on pace to grow at an accelerated 6.5% rate to $337 billion in 2016, which would be the fifth consecutive year that brand activation outperformed the broader advertising & marketing sector. (BEN)
Top Deals
MTV‘s ‘Mary + Jane’ Series On Marijuana Is Produced By Snoop Dogg And Merry Jane Brand
The preeminent lifestyle cannabis media platform founded by Snoop Dogg and Ted Chung ventures into broadcast. (PRN)
Virgin America Promotional Campaign For ‘Bad Moms’
Virgin Produced and Virgin America gave away a trip for two to the red carpet premiere of Bad Moms on July 26th. (VIR)
‘King Of The Hill’s’ Hank Returns To Promote UFC 200 In New Adult Swim Branded Spot
King of the Hill’s Hank Hill and George Liquor from The Ren & Stimpy Show are part of UFC’s branded content spot to promote Saturday’s World Light Heavyweight Championship. (AW)
Wild Turkey Taps Matthew McConaughey As Creative Director
Wild Turkey announced a multi-year partnership with actor Matthew McConaughey, who has signed on as the “super premium” American bourbon’s new Creative Director and the face of its new branding campaign with the tagline, “It’ll Find You.” (BC)
Girl Scouts And Disney Channel’s ‘Elena of Avalor’ Team Up To Inspire Girls To Lead
Hot Projects
Guerrilla
Showtime ordered this political crime drama which takes place in the 1970s. Tiger Aspect Productions will produce. The series will be executive produced by John Ridley, Idris Elba, Patrick Spence, Tracy Underwood, and Michael McDonald. (SE)
Ice
DirecTV gave a straight to series order to the drama written and executive produced by Ron Bass and Vince Gerardis. Chris Long and Bart Peters of DirecTV will also executive produce alongside Andrew Kosove, Broderick Johnson, and Sharon Hall of Alcon TV. (SE)