Branded Entertainment News
AI, VR, Diversity, Partnerships: The Themes of 2016
The creative discussions and debuts at Cannes Lions have yielded a few key lessons for brands, influencers and advertisers. (BC)
How MTV Is Working With Influencers And Brands For The VMAs
Viacom and MTV have recruited social influencers to create content surrounding the upcoming Video Music Awards — and have gotten show sponsors in on the action as well. (DD)
Top Deals
NBC’s ‘The Voice’ To Run Snapchat Competition Adjacent To TV Show
NBC will launch The Voice on Snapchat, a five-episode series that will crown its own victor on September 19th. (TF)
Fullscreen’s ‘Girls Night In’ Stars Share Their Screens Using New Live.me Feature
Live.me, a mobile-first streaming video service, has announced a number of updates, including the launch of a screen-sharing feature called Beam that is being put to use during Fullscreen’s Girls Night In tour. (TF)
Red Robin Teams Up With ‘Tarzan’ For Promotional Deal
Red Robin offers a free Legend of Tarzan movie with $25 Red Robin gift card purchase. (LRC)
Puma, Pro-Keds and Other Brands Make ‘The Get Down’ Authentic
Pro-Keds manufactured 10,000 pairs of period-correct sneakers and Converse provided original designs and colors from the era. Puma also jumped on board to ensure Shaolin’s suede Puma Clydes circa 1977 were accurate. (FAS)
The Roots & Stella Artois
The beer brand has plenty of flavors and tasting notes to explore, and is doing just that with a music video by The Roots that highlights the beer’s flavors. (AW)
‘Don’t Breath’ Launches Campaign via Snapchat
Sony Pictures Entertainment has run the first immersive, 360-degree video ad on Snapchat for home-invasion thriller Don’t Breathe ahead of its theatrical bow next week. (VAR)
Hot Projects
Our Souls At Night
Netflix’s romance feature starring Robert Redford and Jane Fonda and based on the novel Our Souls at Night written by Kent Haruf. The script was adapted by Scott Neustadter and Michael H Weber and the film will be directed by Ritesh Batra and produced by Redford and Finola Dwyer. (SE)
Mating
Showtime gave a pilot order to this single-camera comedy written by Stuart Zicherman who will executive produce alongside Jason Katims and Michelle Lee of True Jack Productions. Taran Killam will star. (SE)