Branded Entertainment News
Oscar Contender Starring Dev Patel And Rooney Mara Was Also A 2013 Google Maps Ad
Watch the trailer for Lion, based on the story of Saroo Brierley, who also told his inspiring tale in a 2013 Google ad. (FCC)
Amazon Tests One-Click Product Placement
In Japan, Amazon has teamed up with entertainment company Yoshimoto Kogyo to insert product placements into an Amazon Prime Video TV show exploring Japanese cuisine. (RW)
Top Deals
Honey Bunches Of Oats & ‘Jane The Virgin’
The brand has an integration deal with The CW’s Jane the Virgin. Starting Sept. 5, the show’s main character will give recaps of Season 2 in branded video vignettes that also incorporate the cereal’s “Everything” messaging. (MP)
‘Ice Age: Collision Course’ Got Largest Promotional Push In Its Franchise History
The fifth installment of one of Fox’s most lucrative franchises got the largest promotional push for the IP in its 14-year history. (DH)
Jeff Goldblum Goes Full Max Headroom For Apartments.com
The newest Apartments.com ad featuring Jeff Goldblum as “Bradley Bellflower,” who has traded in rooftop BBQing with Weezy for a strange imitation of ultimate ’80s TV fad Max Headroom. (FCC)
‘Kidnap’ Trailer Stars Halle Berry And A Chrysler Town & Country
The trailer for the upcoming child abduction thriller Kidnap seems like it’s setting up for a memorable relationship between movie star and automobile. And in this case, the star is Halle Berry and the car is a Chrysler Town & Country. (NW)
Hot Projects
Little Evil
Netflix’s horror comedy feature written Eli Craig who will also direct the film. The project will be produced by Scott Stuber and Nicholas David Nesbitt of Bluegrass Films and Jason Michael Berman. (SE)
Intouchables (Remake)
Bryan Cranston and Kevin Hart are attached to star in The Weinstein Company’s remake of the French box office success about a quadriplegic and his ex-con caregiver. Neil Burger will direct. (SE)