Branded Entertainment News
How Can Advertising Invent New Ways To Connect With Young Creatives?
J. Walter Thompson worldwide chief creative officer Matt Eastwood outlines the challenge of finding the next generation of ad talent. (FCC)
How Late Night Shows Make Money Off Of Viral Sketches
Late night programs have figured out alternative ways to bring in revenue, including creating videos with viral potential for millions of millions of viewers and making money by integrating brands. (CB)
Top Deals
Josh Brolin Reads Walt Whitman’s “Song Of The Open Road” In Enigmatic New Volvo Ad
“Road to Inspiration” campaign for Volvo’s new S90 luxury sedan, inspired by the poetry of Walt Whitman. (FCC)
New FOX Series ‘Pitch’ And The Los Angeles Dodgers
Kimberly-Clark Scores Hit Video Series With ‘Carmilla’
Branded content show that subtly promotes U by Kotex will debut its third season next month. (WSJ)
Fashion Network M2M Is Investing In Branded Content
The branded video series is a partnership with Maybelline, which is attaching its name to a video series called “Beauty Alchemist.” (GLO)
Miracle-Gro Partners With Tiny House Nation
The Graham family with our partner Miracle-Gro mobilizes their veggie garden just in time for summer. (FB)
Hot Projects
Life Of The Party
New Line Cinema brings us this comedy starring Melissa McCarthy, Maya Rudolph, and Gillian Jacobs. It will be produced by Will Ferrell’s Gary Sanchez Productions and directed by Ben Falcone. (SE)
Lazer Team 2
YouTube Red’s comedy feature sequel to Lazer Team which originally streamed on YouTube Red in January 2016. Burnie Burns, Gavin Free, and Michael Jones will reprise their starring roles and the film will be produced by Burns and Matt Hullum. The project will be produced by Fullscreen Media and Rooster Teeth. (SE)