Branded Entertainment News
Brandspeak: A Provocative Film That Brings Brands To Life
Here’s a short film called Logorama that literally brings brands to life, albeit in unexpected and off-color ways. (BC)
DJ Khaled And The FTC’s Snapchat Problem
Snapchat celebrities are making undisclosed paid endorsements. Even more than on other platforms, policing them is a major challenge. (FCC)
What Is Product Placement Video
An explanatory video from Hollywood Branded on the entertainment marketing strategy known as product placement. (VIM)
Top Deals
Fullscreen Orders 35-Episode Visual Version Of Grace Helbig’s ‘Not Too Deep’ Podcast
The latest creator to premiere her podcast on the $4.99 monthly subscription service is Grace Helbig. Fullscreen will now team with Helbig to produce an exclusive visual edition, with two back-to-back episodes premiering on Sept. 12. (TF)
YouTube Builds Election-Themed Sets At Its American Production Spaces
At the video site’s production spaces in New York and Los Angeles, politics-themed sets have been erected, so that creators can shoot themselves in the Oval Office, behind a news desk, or on a debate stage. (TF)
Michael Bay’s Custom-Made ‘Bayhem’ Camera Is ‘F*ck You Green’ And He Uses It To ‘Sell Panties’
RED Digital made a custom 8K “Bayhem” camera that Michael Bay used to shoot Transformers: The Last Knight. Bay recently plugged the camera on his Instagram. (UR)
Hot Projects
The Flash
Warner Bros. adaptation of the DC comic book character with Ezra Miller attached to star. DOPE director Rick Famuyiwa will helm. (SE)
Runaways
Hulu gave a pilot order to this teen superhero drama based on the Marvel comic book series Runaways, created by Brian K. Vaughn and Adrian Alphona, published in 2003. The project was adapted by Stephanie Savage and Josh Schwartz who will executive produce via their Fake Empire alongside Lisbeth Rowinski , Jim Chory and Jeph Loeb of Marvel Television. (SE)