Branded Entertainment News
How Brandwood Global Is Changing The Entertainment Brand Placement Model
Brandwood Global, the world’s first global online marketplace for branded entertainment, is launching a full, public version of an incredibly in-depth but useful proprietary platform that matches the right talent and projects to the right brands. (DRUM)
Why The Future Of Digital Is About Aligning With Experiences
The rise of new formats such as native, audio and advanced TV allows brands to reach consumers in ways that tie in seamlessly with what they’re already doing. This new breed of context-driven advertising actually improves the user’s experience rather than distracting from it. (AW)
Top Deals
IBM’s Watson Made This Trailer For 20th Century’s Horror Movie ‘Morgan’
Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan. (AW)
‘Narcos’ Premieres On Facebook Live And Gets Creative With Marketing
Narcos’ season 2 is premiering Sept. 2 and Netflix just released and exclusive sneak peak on Facebook Live. The premise of the livestream is that first 11 minutes of season 2 of the show has been stolen from Pablo by DEA agents and released on Facebook. (AW)
Season 3 Of ‘The Real’ And Ford Fusion Sport
The talk show The Real returns for season three with “Free money, honey” and “Fan-cash-tic giveaways” during premiere week, including a new 2017 Ford Fusion Sport. (REAL)
Ex-‘Top Gear’ Hosts’ Drivetribe Platform Picks Up $6.5M from 21st Century Fox
Automotive digital media platform Drivetribe has added financial gas to its tank in the form of a $6.5 million investment from 21st Century Fox. (VI)
Hot Projects
The Tap
USA is developing this period drama series from Universal Cable Productions and executive producer and director Rob Reiner. The project has a script order and will be written by Aaron Tracy and executive produced by Andrew Lenchewski, Alan Greisman, and Charles Ebersol. (SE)
Untitled (Warner Bros./Blade Runner Sequel)
Warner Bros. sequel to the cult film Blade Runner with Harrison Ford and Ryan Gosling starring. Denis Villeneuve is directing. Bud Yorkin, Broderick Johnson, Andrew Kosove, Ridley Scott and Cynthia Sikes are attached to produce. Michael Green is set to write. (SE)