Branded Entertainment News
Adam Sandler Is The Undisputed King Of Product Placement In This Fascinating Supercut
Laser Time has crafted an oddly mesmerizing supercut of the Sandman’s groundbreaking achievement in the art of product placement. (UR)
10 Things You Need To Learn From Apple’s Marketing
Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. Here are 10 big lessons to take away. (FN)
Top Deals
Harley-Davidson And Marvel Create Collection Of Super Hero Motorcycles
Harley-Davidson and Marvel have created a collection of 27 custom Harley-Davidson motorcycles in a campaign by 303 MullenLowe. (CB)
Inside Pepsi’s New Music Program With MTV, iHeartRadio And Shazam
Pepsi launched “The Sound Drop,” a music-based video series and artist-discovery program with media partners including MTV, iHeartMedia and Shazam. (DD)
General Mills Sponsors Yahoo eSports Show
General Mills will be the first presenting sponsor of Yahoo Esports Live, a new weekly live show covering the world of online gaming. (BC)
Animal Planet Sponsors Help Renovate Shelters
Sponsors of Animal Planet’s two-part special Pet Nation Renovation are helping to rebuild non-profit pet shelters. (BC)
Hot Projects
Mail-Order Groom
STX’s comedy feature written by Tina Fey, directed by Beth McCarthy Miller, and starring Tina Fey and Steve Carell. The film is produced by Carrell, Fey, Vance DeGeneres, Charlie Hartsock, Gregory Jacobs, and Eric Gurian. (SE)
White Famous
Showtime is developing this single-camera comedy from Lionsgate Television, written and executive produced by Chris Spencer, and executive produced by Jamie Foxx and J.P. Williams through his Parallel Entertainment Pictures. The project has a script order with penalty. (SE)