Branded Entertainment News
Time Inc. And Jash Team Up To Make Branded Content
Time Inc. has announced a partnership with Jash, the network whose founding partners include comedians Sarah Silverman and Michael Cera, to produce humorous content for select advertisers. (TF)
New Study Reveals Branded Content Is Twice As Memorable As Display Ads
According to a new quantitative study by IPG Media Lab, Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration. (FOR)
Unilever Plots In-House Branded Content Division
How Advertisers Turned The Presidential Debate Into A New Super Bowl
The real winners of the contest were the broadcast and cable networks, who sold ads during their pre- and post-debate coverage at rates of more than $200,000 for a 30-second spot. (WP)
Top Deals
Multi-Platform Network Collab Signs YouTube Horror VR Channel BlackBoxTV
Multi-platform network Collab, which reps over 400 social influencers including King Bach and Baby Ariel, has signed horror and sci-fi-themed YouTube channel BlackBoxTV. (TF)
Johnnie Walker Enlists Alexa And Facebook Messenger Bots For Cocktail-Mixing
The Diageo-owned whisky brand is the latest marketer to launch on Amazon’s smart speaker Echo, giving you everything from personalized whisky-tasting tours to cocktail recipes. (DD)