Branded Entertainment News
For Product Placement Marketing, It’s All About The Moolah
Marketers are finding new places beyond film and television to promote their products. (SA)
The New Advertising And How We Watch It
Broadcast television is no longer necessarily the best way to get to people, which also means that spots do not have to conform to specific 30- or 60-second long constraints. (TB)
Top Deals
‘Comedians in Cars Getting Coffee’ Partners With Cafe Grumpy To Celebrate National Coffee Day With Free Coffee
Crackle gave away free coffee to New Yorkers on September 29th in celebration of National Coffee Day for Jerry Seinfeld’s show, Comedians in Cars Getting Coffee. (FC)
Honda Partners With Adam Savage,Tested For Ridgeline
Honda is joining forces with Tested and Adam Savage for six original “Features Not Standard” episodes spotlighting the 2017 Honda Ridgeline pickup truck. (MP)
Digital Sports Network Whistle Sports Lands Partnership With NFL
Whistle Sports and the NFL have announced a content partnership that will extend across multiple social media platforms. (TF)
Fox’s New Brand Partnerships And Integrations For The 2016-2017 Season Including Samsung And Shazam
The network is embracing brands in major new marketing partnerships and integrations. Fox is teaming with Samsung for its 24: Legacy and creating a new game show based on Shazam. (AW)
Kingsley, Jenn McAllister, Tyler Oakley, Andrea Russett Urge Fans To ‘Lose Their V-Cards’ Via Partnership With nonprofit Do Something
Kingsley, Jenn McAllister, Tyler Oakley, and Andrea Russett are all taking part in a new social campaign urging first-time voters to register and turn up at the polls this Election Day. Spearheaded by the youth-oriented nonprofit Do Something, the campaign is titled Lose Your V-Card. (TF)
Hot Projects
The Mountain Between Us
Fox 2000’s dramatic survival story will be directed by Henry Abu-Assad. Idris Elba and Kate Winslet will star. (SE)
USA/ Untitled Dick Wolf FBI Project
USA gave a series order to this docuseries from executive producers Dick Wolf and Tom Thayer of Wolf Entertainment (“Chicago PD”), Marc Levin (“Jersey Strong”), and Anne C Beagan of the FBI. (SE)
