Branded Entertainment News
Netflix Pacts With iPic To Release Original Films Online And In Theaters Simultaneously
In a new deal with movie theater chain iPic Entertainment, Netflix is set to hone a multi-pronged release approach whereby its original films will premiere in theaters and online simultaneously. (TF)
YouTube Adds New Tool To Help Creators Disclose Branded Videos
YouTube has launched a new feature that lets creators disclosed paid promotions by way of a small notice that appears in the bottom-left corner of the video player. (TF)
Will People Ever Pay For Branded Entertainment?
Will brand-funded programming ever really go beyond “ROI” and “brand lift” and generate revenue like a Hollywood blockbuster or reality format does? (VI)
Didn’t Catch NYC’s Gilmore Girls Coffee Shop Pop-up? Here’s What You Missed
Netflix threw Gilmore Girls a birthday bash to commemorate the 16th anniversary of the show’s premiere From 7 a.m. until noon customers could get free coffee in a custom Luke’s cup. (AW)
Chance the Rapper Is All Dressed Up For Halloween And Here To Sell Kit Kat Bars
A Halloween-themed ad for Kit-Kat stars 23-year-old hip-hop wunderkind Chance the Rapper as himself. (FCC)