Branded Entertainment News
Meet The 12 Most Successful Media Agency Execs In Southern California
Adweek’s inaugural L.A. Media Stars spotlighting the most important people in that universe. (AW)
Top Deals
AT&T will sponsor calls to the bullpen during Fox’s baseball drama Pitch, just as it does during the MLB games covered by Fox Sports. (BC)
Chuck E. Cheese’s Joins Cartoon Network Anti-Bullying Effort
The two companies will work together to get kids to sign a pledge against bullying behavior. Kids who bring their signed pledges to Chuck E. Cheese’s locations get rewarded with 50 free tickets redeemable for prizes. (BC)
Netflix Germany Launches A Live Hunt For Pablo Escobar On Twitch And Facebook
In order to promote the second season of Narcos, Netflix Germany invited four popular gamers to hunt down Escobar themselves by competing in a number of challenges. (BT)
#eBayUnboxed: Celeb Karlie Kloss Redecorates Via Social Media
Karlie Kloss is collaborating with eBay on a new Unboxed collection. Curated by Kloss, the collection included a variety of home, tech and fashion items from designers such as Nate Berkus and brands such as KitchenAid. (BRC)
Canon Turns To Anna Akana For ‘Rebel With A Cause’ Video Around Anti-Bullying
Canon turned to social influencer Anna Akana, who has over 1.5 million subscribers to her YouTube, for their “Rebel With a Cause” piece around anti-bullying. (DM)
Action Movie Kid, Other Maker Studios Partners Promote ‘Star Wars: Rogue One’ Fan Contest
The digital network, which also lives within the Disney family, enlisted some of its creative partners for a video series that promotes a user-generated video contest called #GoRogue. (TF)
Hot Projects
She’s Gotta Have It
Netflix gave a series order to this drama created by Spike Lee who will executive produce alongside Tonya Lewis Lee. Anthony Ramos will star in the series. (SE)
The Wife
Anonymous Content’s drama starring Glenn Close, Frances McDormand, Logan Lerman, Brit Marling, and Christian Slater. Bjorn Runge will direct. (SE)