Branded Entertainment News
YouTube’s TV Streaming Service Will Offer CBS
YouTube is reportedly working on a standalone TV streaming service that’s slated to be launched next year and has signed CBS to provide over-the-top streaming on the new service next year. (UG)
Why Conan O’Brien Isn’t Afraid Of Becoming A Digital Brand
The late night host talked about how social media and new video formats like virtual reality are shaking up how he creates content for digital platforms and his TV show. (AW)
VR And AR: What Are the Real-World Marketing Implications?
Beyond the terminology, product launches and venture capital investment, do marketers truly know which platform is right for their needs? (AA)
Tastemade Shares Its Recipe For Becoming A Platform Publisher
Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. (AE)
Top Deals
Mattel Creations: New Content For MIP, Reups & Deals
Mattel Creations will be debuting new kids’ content across its iconic brand portfolio at MIPCOM this year, including fresh animated adventures for Barbie, Thomas & Friends and Enchantimals. (AM)
HGTV’s ‘Fixer Upper’ Star Couple, Ratings Gold, Are Making Over Reality TV Too
In Waco, Texas, Chip and Joanna Gaines built an unlikely Disneyland for design lovers while becoming one of today’s rare cable success stories. (THR)
MetLife Says ‘So Long, Snoopy’
MetLife drops Snoopy in rebrand after three decades of partnering with the Peanuts gang, plus more brand news. (BC)
Razer, the company that develops hardware and services for gamers and the world of gaming, has acquired THX, the legendary audio and video quality assurance company. (TC)