Branded Entertainment News
You Can Blame Soda Brands For The Rise Of Product Placement In Entertainment
Coca-Cola’s presence in moviemaking starting in the 80’s with the brands’ purchase of Columbia Pictures. It presaged the open-ended entertainment landscape of today, when any company can be a purveyor of cinema. (VUL)
Facebook Updates Branded Content Policy To Include Verified Profiles
Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. (AW)
Variety’s Business Managers Elite Breakfast Focuses On Megaproducers As Brands
The changing world of content finance and production was the focus of “Megaproducers and the New Hollywood,” a panel at Variety’s Business Managers Elite breakfast. (VAR)
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BMW Films Returns With Clive Owen Tearing Through The Streets In The New 5 Series
In celebration of BMW Films 15th anniversary a new short film has launched featuring the the latest BMW 5 Series and return of Clive Owen’s mysterious “driver”. (NA)
Britney Spears In Legal Dispute Over Bumble Dating App Product Placement Deal
Stirring A Sonic Boom: Branded Entertainment Deal With Kellie Pickler
Before her success as a contestant in Fox’s American Idol, Pickler worked at Sonic Drive-In as a rollerskating waitress so her new CMT reality series did a segment on Pickler working there. (MP)