Branded Entertainment News
Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands. (MD)
Can You Find The 60 Brands Hidden In This Visual Puzzle?
Created by U.K.-based small business-focused marketplace, Funding Circle, the puzzle features nods to movies, books, and music, and leans heavily on visual puns. Take a crack at the puzzle here. (FCC)
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Can Spice Maker McCormick Recreate A Lost Family Recipe? R/GA Finds Out This Holiday
Spice maker McCormick and ad agency R/GA made a nearly four minute movie about a special recipe that has gotten lost in the mists of time. (AW)
BBC Is Forced To Re-Edit ‘Desert Island’ Discs
Michael Buble picked a Rolex as his luxury item on Desert Island Discs, but BBC edited out the moment he mentioned he was paid to promote brand. (DM)
Why Is A Lamborghini In ‘Doctor Strange’?
What does Steven Vincent Strange drive during his harrowing and life-altering wreck? The $237,250 Lamborghini Huracán LP610-4. (ST)
L’Oréal Is Using Virtual Reality To Expand The “Matrix Academy”
Stylists will have the option to learn new styling techniques with a VR headset through L’Oréal’s “Matrix Academy,” an educational program affiliated with its Matrix beauty brand. (FC)