Branded Entertainment News
How Branded Content Got Weird
BB Dakota, Ann Taylor Loft, Opening Ceremony, Old Navy and more are pursuing shoppers by hiring creators, not spokespeople. (RACK)
More People Consuming Branded Content Via Mobile
Increasing numbers of people are consuming branded content on their mobile devices, according to new data from Polar. (MP)
Asian Branded Content Performs Poorly
Content marketing campaigns in Asia are among the poorest performing globally, with only campaigns from Australia performing worse, new research has revealed. (WC)
Top Deals
Harvey Weinstein Says Lexus Short Film Series Builds Brand Loyalty By Being Cool
The carmaker’s third annual short film series, in partnership with the Weinstein Company, is premiering at the Napa Valley Film Festival. (FCC)
CNN’s Great Big Story Chases Luxury Content Spend With Genesis Partnership
CNN-owned Great Big Story is bolstering its content and advertising offerings by launching a new channel, Origins, as part of a year-long partnership with Hyundai’s luxury car brand Genesis. (DR)
GoPro Launches Its First Scripted TV Ad, Part Of Its Biggest Global Campaign To Date
The campaign is meant to reflect the diversity of the brand’s users as its core user base grows from being adventure-seeking people documenting the great outdoors to a camera that can be used by anyone. (AW)