Branded Entertainment News
Why Branded Video Should Be Marketers’ Top Priority In 2017
Marketers are pouring big budgets into branded video these days, but it’s not always easy to create content that actually moves the needle. (AW)
Playing Through Lines – The Secret Of Success Now That We Have Reached Peak Content
A branded entertainment panel in London helped to explain the rapidly changing media landscape and how it’s now being consumed. (DR)
How Product Placement Works With Ads
Combining product placement with a commercial run during the same TV show may have “beneficial synergies” for brands. (WC)
Top Deals
BuzzFeed’s ‘Tasty’ Partner With Fossil For Branded Content
Buzzfeed’s food vertical Tastyhas partnered with accessory and watch maker Fossil to create branded cooking videos featuring Fossil’s new smartwatch. (MP)
Twitter Snags Amex And JBL Harman As First Advertisers For Live Original Sports Shows
The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors. (AW)