Branded Entertainment News
Agencies May Find This Partnership Between Branded Entertainment Network And Producers Guild Very Interesting
Product integration platform Branded Entertainment Network has formed a partnership with the Producers Guild of America which will provide BEN Clients with brand integration opportunities in film, television and new media. (MP)
Tribeca Film Festival Owner Names DDB New York Agency Of Record
Tribeca Enterprises, the owner of the Tribeca Film Festival, has tapped DDB New York as its agency of record and branded content partner, ending the company’s one-year stint with JWT. (AA)
Undercurrent Launches Branded Content Agency
Creative agency Undercurrent has launched a new venture focused on branded content, called The Drop. (EM)
Top Deals
Watch ‘The Late Show‘s’ Jimmy Fallon Freak Out Over Nintendo Switch
The Nintendo Switch made an appearance on The Late Show with Jimmy Fallon and Nintendo of America president Reggie Fils-Aimé. (TM)
How An Instagram Star With A Name Like FuckJerry Makes $30,000 Per Sponsored Post
How Brands Like Squatty Potty Are Making The Infomercial Fun Again
The decades-old infomercial is suddenly fashionable again. The crop of successful long-form ads released recently includes Poo-Pourri’s scatological walk through time with the brand’s fan-favorite spokeswoman Bethany and the return of Squatty Potty’s adorable (and flatulent) mythical creature. (AW)