Branded Entertainment News
The Pitfalls Of Sponsored Content, In 5 Charts
Sponsored content remains confusing to readers. They struggle to identify it, have mixed emotions about its being in the same place as regular editorial content, and often feel like publishers must be held to higher standards. (DD)
Influencers Seek Authenticity And Collaboration With Brands As Their Roles Evolve And Grow
Influencer marketing is a trend on the rise with 2016 showing more businesses turning towards social media personalities to create and produce branded content. (DRUM)
Publishers Set To Take On Agencies With Branded Content & Even Their Own Ads
Publishers are pouring resources into doing research for companies to creating ads that run outside their own websites as they try to turn their niche “branded content” businesses into significant growth drivers. (BANDT)
Why Tech Companies Need To Stop Wasting Resources On Advertising
You Better Listen To Social Media Buzz About Your Brand
Do you know what people are saying about your institution’s brand on social networks? Here’s why you must establish a social media listening post inside your organization. (FB)
Top Deals
Mac Miller’s new video for My Favorite Part with girlfriend Ariana Grande was directed by Luis Perez and features some very eye-catching product placement from Fiat and Calvin Klein. (VM)