Branded Entertainment News
Top Brand Moments In 2016: 5 CMOs Share Their Biggest Milestones Of The Year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months. (ML)
The Most Engaging Brand Content Of 2016, Month By Month
Brands in 2016 increased their use of user-generated content, pointing to Audi’s Instagram post and JetBlue’s Mother’s Day post as examples. (AW)
The Best Behind The Brand Insights Of The Past Year
Talking strategy with marketing and creative leaders from Apple, Gatorade, Beats By Dre, Lego, GE, WWE, National Geographic, and more. (FCC)
How Brands Can Ethically Employ User-Generated And Viral Video In 2017
While it may seem difficult to verify user videos and wildly popular clips, the onus is on brands to make sure they’re using this content appropriately and ethically. (FOR)
Top Deals
How Polaroid Is Using Affordable Content Creators To Boost Sales
The first Polaroid effort via Social Native in July 2015 organically reached 2.5 million Instagram users within three weeks, and the company has routinely been using the platform ever since. (AW)
Google Links Brands With YouTube Creators: Are Agencies And Influencer Networks Threatened?
Google is linking YouTube video production talent with brands and their agencies to produce video ads for the site. (AD)