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Igniting Audience Word-of-Mouth, Kevin Pollak’s Narrative Directorial Debut, Hamm’s Next Role, ‘Last Man’s New Showrunner, Exec Moves For 5/6/15

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SSN ORIGINALS

How To Ignite Audience Word-Of-Mouth Through Story, No Matter the Genre

Box office word-of-mouth was the beginning of ‘power to the people’. Viral media began here with expressions like “What’s the buzz?” “What have you heard?” “What’s on your list?” In reality, no one truly trusts marketing, but they love to keep their ear to the street. And part of the “love of the street,” is the sense that you have your finger on the pulse. The zeitgeist. (SSN)

Rep Moves For 5/6/15: CAA Scoops Up Kate Beckinsale and YouTuber Jenna Marbles, Sarah Silverman To UTA, and More

It’s a light week in this section of Hollywood, though ICM and CAA both have big weeks, and PMK*BNC lands a Jonas to its rolls. To get the full skinny regarding this week’s moves, click on the link and all will be revealed. (SSN)

TODAY’S HEADLINES

Now That He Has a Feature Documentary Under His Belt, Kevin Pollak Is Taking On a Narrative Feature

The actor and comedian will make his narrative directorial debut on the indie comedy The Late Bloomer, based on Ken Baker’s 2001 memoir Man Made: A Memoir of My Body. The book recounts E! news correspondent Baker’s experience of going through puberty for the first time at age 30 after having a pituitary tumor removed. Paul Kaplan and Mark Torgove rewrote Joe Nussbaum’s original draft of the script. (VAR)

Jon Hamm Nails Down His Next Big Starring Role, Will Undertake a ‘High Wire Act’

Set in 1980s Beirut, Hamm plays a former U.S. diplomat who is called back into service to save a former colleague from the group possibly responsible for his own family's death. Tony Gilroy wrote the script and is producing, along with Ted Field and Mike Weber, while Brad Anderson will direct the project.  (THR)

Will Forte’s ‘The Last Man On Earth’ Will Get a New Showrunner For Season Two

Dan Sterling will take over for Forte, who created the series and then acted as executive producer, writer, star and showrunner during the first season, which just ended on Sunday. Now, with Sterling, Forte’s load will lighten considerably, though he continues as an EP, along with Phil Lord and Chris Miller. The second season will air in 2016. (COL)

Jason Momoa Is the Latest To Circle Antoine Fuqua’s ‘Magnificent Seven’ Remake

Aquaman himself is in talks to be one of the bad guys in the film, which will start shooting later this month for a January 2017 release. Denzel Washington stars in the film, along with Chris Pratt, Ethan Hawke, Luke Grimes, Wagner Moura, Byung-hun Lee, Haley Bennett, and Vincent D’Onofrio, among others. John Lee Hancock and Nic Pizzolatto are among those who have contributed to the screenplay. (EMP)

Nazi Drama ‘HHHH’ Lands Itself a Star-Studded Cast

Jason Clarke, Jack O’Connell, Mia Wasikowska, Rosamund Pike and Jack Reynor will star in the film, which is based on the novel by Laurent Binet and adapted by director Cedric Jimenez along with David Farr and Audrey Diwan. The film will tell the story of Nazi Reinhard Heydrich, who was the mastermind of the "Final Solution" and was assassinated by two resistance paratroopers. The film will start shooting in August. (TP)

The Playstation Network Believes In ‘Powers’ Enough To Give It a Second Season

Sony Computer Entertainment announced today that the Sony Pictures TV-produced series has been renewed for a second season for debut in 2016. Inspired by the graphic novels of the same name, Powers follows the lives of two homicide detectives who are assigned to investigate cases involving people with extraordinary abilities, referred to as “Powers.” Show is produced by Jinxworld and Circle of Confusion in association with Sony Pictures Television. (DH)

The Lost Laughs Of Letterman: The Departing Host and His Former Writers Share the Greatest Jokes He Never Told

As we get ever closer to David Letterman’s retirement, a former writer for the show writes this hilarious piece that picks the brain of a bunch of other former writers about their favorite bits that never made it to air. Letterman himself comments on many of these bits he shot down, giving a real insight into the show in its final days. (VUL)

Why Tinseltown and Adland's Relationship Is Stronger Than Ever: From Lincoln to Dior, Agencies and Stars Are Capitalizing on Trend With Huge Ventures

The plot of Sofia Coppola's 2003 film, Lost In Translation, follows a movie star played by Bill Murray as he films a commercial in Tokyo to avoid lowering his status in Hollywood. That ploy certainly wouldn't work today -- and it certainly wouldn't be necessary. Matthew McConaughey's Oscar-winning turn in "Dallas Buyers Club" coincided with a series of TV commercials for Lincoln. Charlize Theron is the face of Dior. In other words, adland has the keys to Hollywood. (AA)

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